All Sports Market
steve laidlaw
2014-12-11
Looking at All Sports Market, the next step in fantasy gaming.
DobberHockey prides itself on being at the forefront of innovations in the fantasy sports world. DobberHockey has developed and innovated many valuable tools as well as having partnered with others to help give you a leg up in your fantasy leagues. It is with that in mind that I bring up All Sports Market. Have you heard of it?
It appears to be the next generation of fantasy sports/sports betting games. It operates as a kind of virtual stock market where you buy shares in a particular team and then watch the value of those shares change as the performance of that team (in real life) goes up or down, as well as the public perception of that team goes up or down.
We spoke with NHL hockey legend Bernie Nicholls and one of his partners Jason Henry. (DH is DobberHockey, JHBN is Jason Henry/Bernie Nicholls)
DH: You have stocks for all professional teams, what kind of presence does hockey have versus the other sports? Same representation as in the real world, or with Bernie involved is it a bigger chunk?
JHBN: On a win, the winning team takes 15% of the losing teams ‘dividend reserve’ and adds it to their existing dividend reserve. (Team A beats Team B and takes 15% from Team B’s reserve and places it into Team A’s reserve) Then, the winning team pays out 10% of their dividend reserve and pays it out to the share holders. So if there were 100 shares and the payout was 10% of $1000 then each share would received $1.00 for the win. This takes the words ‘gambling’ and ‘betting’ out of the equation, as the share doesn’t expire after a win or a loss. It lives on, thus making it an investment and not a bet. it really is the best of both worlds for the sports fan who loves to follow their team(s) with their wallet.
DH: There are laws in certain provinces and stats that prevent daily fantasy sites, gambling sites and in some cases fantasy sites from getting participation from residents there. Any such restrictions with your app? What about by country? I have readers from all around the world.
JHBN: No known legal restrictions as the App operates under Apple's legal regime.
DH: Do you have ad spots available in your app (for, say, my own app)? What about a Twitter account?
JHBN: We made a promise to ourselves and the traders that we would never advertise on the App. We do however have a Twitter account, as well as Bernie’s account for promoting on.
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Full Disclosure: This is not a product that I have tried. I'm still dabbling with the business of daily fantasy leagues. But I'd be remiss if I didn't bring this product to your attention. It is where fantasy sports/gaming seems to be headed especially with the growth of fantasy sports as well as the bigger push for sports betting to be legalized.
As with any gambling endeavor, the house always wins. The odds are setup so that the service provider comes out ahead regardless of what happens in the sports market. All Sports Market is no different. But it also looks like a fun new way to immerse yourself in sports. It's an opportunity to become a real (well virtual) stakeholder in your favourite team.
The iPhone version (click here) is out. The Android version will be ready in 2015. You can request notification upon release (click here). Use the referral code BERNIE and you get entered into a draw for an NHL team jersey of your choise – signed by Bernie Nicholls.
If you do play or are interested in playing All Sports Market, is this something you'd like to see us providing content for?
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